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Keywords: Attitude to advertisement
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Journal Articles
Journal of Product & Brand Management (2017) 26 (6): 531–544.
Published: 18 September 2017
...) , emotional appeals attempt to stir up either negative or positive emotions, leading to purchase motivation. UK Banks Brand communication Attitude to advertisement Attitude to brand Emotional branding Banks’ engagement in various activities has also put their customers at risk. Denning (2013...
