...Edwin Love Purpose This research seeks to investigate the relationship between product bundling strategies and brand value. Design/methodology/approach Three studies were conducted, two using student subject pools and another using data collected from online auctions. The impacts of brand...

...Omar Shehryar Purpose This paper aims to study how buyers' gender and risk proclivity, and the time remaining in an internet auction, influence whether buyers buy at fixed prices or bid. Design/methodology/approach The study is based on a simulated internet auction. Participants choose between...

...Jianwei Hou Purpose The purpose of this study is two‐fold. First, this study aims to examine how late bidding may have an effect on the auction price. Second, this study seeks to investigate how this effect can be moderated by different types of auctions. Design/methodology/approach Data...

...Victor J. Massad; Joanne M. Tucker Examines the phenomenon of online auctions. Begins by developing a theoretical base for understanding how online and in‐person auctions should differ in terms of consumer risk. Online auctions with seller reserve prices are compared to in‐person auctions without...