... prepandemic and 95.8% of purchase behavior during the pandemic. Durable products Information search Automobile industry Segmentation United States Japanese automobiles COVID-19 pandemic In this vein, prior research shows that increases in psychological distance between consumers...

... is to expand brand theory by linking it to administrative heritage in the context of the increasingly integrated global automobile industry. Design/methodology/approach Integrated case studies of Jaguar, Mercedes‐Benz, and Saab illustrate the effects of brand extension and dilution through the lenses...