... wheels) have also positive and significant effects. Second, the two safety features (i.e. airbags and electronic safety systems) have highly significant positive coefficients. The coefficient of fuel consumption has the expected negative sign but is not statistically significant. Automotive industry...

... understudied. © Emerald Group Publishing Limited 2008 Consumption Buying behaviour Automotive industry An executive summary for managers and executive readers can be found at the end of this article. The rest of the paper is organized as follows. In the next section prior research...

... representation of the benefit‐based multi‐dimensional brand image in a wider variety of markets. The issue of brand globalization is particularly important in the context of the automotive industry. As competition continues to grow in domestic markets, an increasing number of companies, such as Daimler...