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Keywords: Avoidance behavior
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Journal Articles
This brand is who I am… or is it? Examining changes in motivation to maintain brand attachment
Available to Purchase
Journal of Product & Brand Management (2022) 31 (7): 1125–1139.
Published: 29 April 2022
... threat Exclusion Reengagement behavior Blame attribution Avoidance behavior Contentious behavior Over the past decade, brands such as Disney, Apple, Amazon and Netflix consistently reported almost double the profits of other similar top Fortune 500 brands (Newcomb, 2019). Reisinger (2017...
