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Keywords: Baby boomer generation
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Journal Articles
Branded generations: baby boomers moving into the seniors market
Available to Purchase
Journal of Product & Brand Management (2007) 16 (6): 429–431.
Published: 25 September 2007
... is their identification with youthful activities and their current financial ability to now own and do the things that were out of their price range in their chronological youth (Harkin and Huber, 2004). Population Baby boomer generation Older consumers Brands The demographic reality of contemporary society...
