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Keywords: Bandwagon luxury brand consumption behavior
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Journal Articles
Journal of Product & Brand Management (2022) 31 (6): 984–1001.
Published: 03 March 2022
... Limited 2022 Emerald Publishing Limited Licensed re-use rights only Bandwagon luxury brand consumption behavior COVID-19 anxiety Isolation Intention to purchase luxury brands Subjective well-being Social capital With the global lockdown and businesses shut down, most major economies...
