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Keywords: Bayesian networks
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Journal Articles
Journal of Product & Brand Management (2017) 26 (3): 312–326.
Published: 15 May 2017
... of the developed measure to enhance its simultaneous utilization between academics and practitioners. Originality/value Emphasizing pluralistic methodology in the measure development, the authors recommended the concept of intra-examination. The first-order intra-examination, utilizing Bayesian Networks, makes...
