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Keywords: Behavioural intention
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Journal Articles
Impacts of crisis emotions on negative word-of-mouth and behavioural intention: evidence from a milk crisis
Available to Purchase
Journal of Product & Brand Management (2022) 31 (4): 536–550.
Published: 22 June 2021
...) emotions] influenced negative WOM through behavioural intention, was constructed and empirically tested. Design/methodology/approach Data was collected from 240 Vietnamese consumers by using a scenario-based survey related to a fictional milk crisis. Findings The study findings showed that all...
Journal Articles
Antecedents of intention to purchase mass customized products
Available to Purchase
Journal of Product & Brand Management (2011) 20 (4): 316–326.
Published: 19 July 2011
... levels, while this research fills this gap. © Emerald Group Publishing Limited 2011 Mass customization Structural equation modeling Theory of planned behavior Behavioural intention Consumer behaviour Purchasing Computers China The combination of advanced manufacturing, product...
