... analysis, guided by PRISMA, is deployed. The bibliometric analysis maps the evolution of lateral and vertical joint advertising research. The systematic literature review focuses on knowledge from empirical research on lateral joint advertising factors and outcomes. Findings This study refines...

... and practice. Originality/value The study’s uniqueness lies in bibliometric analysis (combined with network analysis and science mapping techniques) of the sustainability branding field from the identification and evolution of the thematic clusters to propose future research directions. Sandra Maria...

... of JPBM. Design/methodology/approach This research examines the performance of the research constituents, social structure and intellectual structure of scholarly publications produced by JPBM between 1992 and 2021 using bibliometric analysis. Findings This research sheds light...

... and internal branding, thereby identifying impactful authors and journals, current and evolving themes and avenues for future research. Design/methodology/approach Using VOSviewer and Biblioshiny software packages, a bibliometric analysis of 739 articles was conducted using various methods such as citation...

... tenuous. Therefore, the purpose of this paper is to explore the intellectual structure of CE research. Design/methodology/approach Based on this gap, this study deploys bibliometric and network analysis to map CE’s literature-based landscape. Using bibliometric analysis, important CE-publishing...

... the Scopus database in a search for studies that deal, regardless of the approach, with branding in a nonprofit context. Subsequently, through a systematic review, a database with 84 articles was generated and 77 articles were submitted to bibliometric analysis. Findings This study identified six main...