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Keywords: Blank-leaving
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Journal Articles
Journal of Product & Brand Management (2024) 33 (2): 181–191.
Published: 21 December 2023
...Chao Fan; Feng Jiang; Mingzhe Yu; Xiaobo Tao Purpose Brand storytelling is an effective marketing tool. However, when choosing whether to tell more or tell less, it remains unclear which of these two narrative styles is most effective. This study aims to examine whether blank-leaving(less) leads...
