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Keywords: Blockchain
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Journal Articles
Journal of Product & Brand Management (2025) 34 (6): 769–787.
Published: 19 June 2025
...Chiara Bartoli; Enrico Bonetti; Federica Ceccotti; Alberto Mattiacci Purpose This study aims to provide a holistic and comprehensive view of the blockchain’s contribution to the brand management process, integrating all relevant subthemes that previous studies have examined separately. Design...
Journal Articles
Journal of Product & Brand Management (2020) 29 (7): 877–897.
Published: 11 February 2020
... adoption is inherently an innovation activity (Kim and Chae, 2018), it can potentially deliver a positive effect on corporate reputation. Vector autoregression Corporate reputation Social media analysis Sentiment analysis Bitcoin Technology adoption Blockchain Corporate reputation refers...
