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Keywords: Blockchain branding model
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Journal Articles
Journal of Product & Brand Management (2025) 34 (6): 769–787.
Published: 19 June 2025
... of an interpretive framework called the Blockchain Branding Model, which comprehensively interprets the interplay between blockchain and brand management. The Blockchain Branding Model comprises three levels that synthetize how blockchain intervenes in: accelerating brand enabling by providing new resources...
