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Keywords: Brand acquisitions
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Journal Articles
Journal of Product & Brand Management (2012) 21 (4): 265–274.
Published: 13 July 2012
...Bikram Jit Singh Mann; Reena Kohli Purpose The paper seeks to assess the impact of brand acquisition announcement on the wealth of the acquiring company's shareholders in India. Furthermore, announcement returns have been assessed and compared across FMCG versus pharmaceutical brand acquisitions...
