... this sector. Findings The results reveal the enablers, inhibitors and specific objectives of startups in their brand-building processes across digital touchpoints in an omni-digital environment. Originality/value This study offers new theoretical insights into new ventures’ brand management strategies...

...Mechthild Donner; Fatiha Fort Purpose The purpose of this study is to investigate the place brand building process based on multi-stakeholder perceived value. It contributes to an understanding of how place brands are developed, providing diverse benefits, and proposes a conceptual framework...

... Publishing Limited 2012 --> Brand building Sustaining brand value Brand strategies Brands are important to organizational success and to its value. Research has found that on the average over 80 percent of firms' financial value is intangible, and brand equity is a large component...