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Keywords: Brand cultural symbolism
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Journal Articles
Journal of Product & Brand Management (2019) 28 (4): 529–539.
Published: 05 April 2019
...Yufan Jian; Zhimin Zhou; Nan Zhou Purpose This paper aims to improve knowledge regarding the complicated relationship among brand cultural symbolism, consumer cultural involvement, brand authenticity and consumer well-being. Although some literature has mentioned the relationship between the above...
