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Keywords: Brand development
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Journal Articles
Journal of Product & Brand Management (2012) 21 (3): 226.
Published: 25 May 2012
... College, North Easton, MA © Emerald Group Publishing Limited 2012 --> Brand giants Brand management Product management Brand development Product development Mr Stephen Denny took the suggestion of a colleague and writer, named Roger von Oech, and he went beyond blog writing...
Journal Articles
Stronger than Dirt: A Cultural History of Advertising Personal Hygiene in America, 1875 to 1940
Free
Journal of Product & Brand Management (2002) 11 (7): 483–485.
Published: 01 December 2002
... $28.00 (paperback) Advertising Brands Brand development Marketing history This book is a fascinating cultural history showing the transformation of how society viewed and used soap throughout history, and the large‐scale societal changes brought on not only by modernization, but also...
