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Keywords: Brand fallaciousness
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Journal Articles
Journal of Product & Brand Management (2021) 30 (3): 492–511.
Published: 22 December 2020
... 2020 14 09 2020 06 11 2020 09 11 2020 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Brand hate Consumer–brand relationships Avoidance Revenge Coping Brand betrayal Brand fallaciousness Narcissism Research...
