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Keywords: Brand globalness
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Journal Articles
Journal of Product & Brand Management (2016) 25 (5): 465–478.
Published: 15 August 2016
... of the study hypotheses. Sreejesh S. is the corresponding author and can be contacted at: sreejeshibs@gmail.com 25 06 2014 09 01 2015 01 12 2015 © Emerald Group Publishing Limited 2016 Emerald Group Publishing Limited Licensed re-use rights only Brand globalness...
