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Keywords: Brand mangement
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Journal Articles
Consumer culture brand positioning strategies: an experimental investigation
Available to Purchase
Journal of Product & Brand Management (2011) 20 (1): 48–57.
Published: 01 March 2011
... marketing managers. © Emerald Group Publishing Limited 2011 Brands Brand mangement Consumer behaviour India Marketing strategy United States of America An executive summary for managers and executive readers can be found at the end of this article. We live in an era...
