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Keywords: Brand placements
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Journal Articles
Journal of Product & Brand Management (2022) 31 (7): 1077–1090.
Published: 14 March 2022
...Davit Davtyan; Armen Tashchian Purpose This study aims to compare and contrast the effectiveness of single- and dual-product repetition strategies in the brand placement context. The study also aims to explore the number of repetitions needed for achieving maximum impact on brand memory (i.e...
