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Keywords: Brand recommendation
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Journal Articles
Analyzing sequential purchasing behavior and prioritizing brands in loyalty programs
Available to Purchase
Journal of Product & Brand Management (2025) 34 (7): 963–989.
Published: 12 June 2025
... 2025 15 05 2025 © 2025 Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Sequential purchasing behavior Brand prioritization Loyalty program Hyperlink-Induced Topic Search Brand recommendation Customer segmentation Firms frequently...
