...Jing Yang; Ava Francesca Battocchio Purpose This study aims to understand the effects of brands’ transparent communication (i.e. production transparency and cost transparency) on consumers’ perceptions of a brand’s perceived transparency and authenticity, as well as how such perceptions impact...

... in ABS-ranked journals; about a third of this work is industry-specific (14); and few articles take a business perspective and draw on secondary data from the energy/electricity industries (four). Online branding Consumer–brand relationships Blockchain technology Brand transparency Consumer...