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Keywords: Brand vision
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Journal Articles
Journal of Product & Brand Management (2012) 21 (4): 303–304.
Published: 13 July 2012
...Andy Hao Leslie de Chernatony . From Brand Vision to Brand Evaluation: The Strategic Process of Growing and Strengthening Brands . Elsevier Ltd , 2010 . 376 pp. , ISBN: 978‐1‐85617‐773‐3 © Emerald Group Publishing Limited 2012 --> Brand vision Brand...
