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Keywords: Brand-cause campaign
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Journal Articles
Journal of Product & Brand Management (2019) 28 (4): 489–501.
Published: 01 March 2019
... be contacted at: mlchilds@utk.edu 23 07 2018 27 11 2018 16 01 2019 16 01 2019 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Brand authenticity Brand image Brand attitudes Brand-cause campaign CSR attitudes In-store...
