... of the first empirical studies to examine the influence of sequence in price presentations. With this focus, the study opens up new avenues for pricing research. This lack of studies may partly be due to confusion on two prominent concepts for multi-component prices: price partitioning and price bundling...

...Judy Harris; Edward A. Blair Purpose The purpose of this paper is to examine how factors that affect the processing of bundled price information moderate consumer response to a price discount on the bundle. Literature on categorical vs piecemeal processing of information predicts that consumers...

...Edwin Love Purpose This research seeks to investigate the relationship between product bundling strategies and brand value. Design/methodology/approach Three studies were conducted, two using student subject pools and another using data collected from online auctions. The impacts of brand...