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Keywords: Business administration
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Journal Articles
Journal of Product & Brand Management (2001) 10 (6): 334–345.
Published: 01 November 2001
... MCB UP Limited 2001 Legal matters Brands Managers Business administration Pricing Anti‐trust The study that is described in this paper examined the extent to which a sample of brand managers were acquainted with a number of influential federal laws. The paper considers...
