...Dana E. Harrison; O.C. Ferrell; Linda Ferrell; Joe F. Hair, Jr Purpose The purpose of this paper is to theoretically develop and empirically validate separate scales that represent a consumer’s expectations of business ethics (BE) and corporate social responsibility (CSR). Design/methodology...

... relationship model in terms of its ethical efficacy and impact, rather than strictly according to its profitability. Brand management Business ethics Customer relations Trust The optimistic brand manager might expect there exists a handbook of business ethics, perhaps with a menu of situations...