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Keywords: Business management
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Journal Articles
Journal of Product & Brand Management (2012) 21 (1): 70.
Published: 24 February 2012
... and it is easy to refer back to the parts needed to complete the product management journey. A few excerpts that struck me: “So what is product management […] Product Management is business management at the product, product line, or product portfolio level. Products are like small businesses...
