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Keywords: Business planning
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Journal Articles
Journal of Product & Brand Management (2014) 23 (2): 140–143.
Published: 14 April 2014
... planning Marketing planning process Business planning New product planning Along the way, Marketing for Entrepreneurs employs three useful pedagogies. First, Entrepreneurial Marketing Spotlights provide interesting illustrations (e.g. healthy Mini Pops popcorn alternative...
Journal Articles
Journal of Product & Brand Management (2010) 19 (4): 312–313.
Published: 20 July 2010
... Channels to Market . London : Kogan Page 2008 . 338 pp. , ISBN: 13: 978‐0‐74945‐256‐8 £35.00 Edited by Geoffrey P. Lantos © Emerald Group Publishing Limited 2010 --> Marketing management Business planning Distribution Channels: Understanding and Managing...
