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Keywords: Business strategy
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Journal Articles
Journal of Product & Brand Management (2009) 18 (4): 313–314.
Published: 17 July 2009
... (softcover) © Emerald Group Publishing Limited 2009 --> Customer relationship management Customer centric Business strategy Information technology Experience, preparation and teamwork – these are all the precepts for sailing. Why is the author discussing sailing? He suggests...
Journal Articles
Journal of Product & Brand Management (2007) 16 (1): 70–71.
Published: 06 March 2007
... Entrepreneurship Leaders Business strategy Would you want to read a technology startup version of When Harry Met Sally?, a story about two doctoral students building the most amazing internet success of our time? Only this story entails transforming a mathematical term into a popular verb used...
