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Keywords: Buyer‐seller relationships
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Journal Articles
Journal Articles
Journal of Product & Brand Management (2006) 15 (5): 306–315.
Published: 01 August 2006
... identity Customer relations Buyerseller relationships Relationship marketing The relationships that consumers develop with brands has become a topic of increasing interest and attention in the marketing literature. This interest stems from general acceptance of relationship principles in product...
Journal Articles

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