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Keywords: CEO attire formality
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Journal Articles
Journal of Product & Brand Management (2024) 33 (7): 914–928.
Published: 14 August 2024
...Xiaobing Xu; Wei Huang; Lanping Cheng; Haijiao Shi Purpose This study aims to investigate the influence of CEO attire formality on consumers’ perceptions of corporate image, drawing on first impression theory and spillover effect theory. Design/methodology/approach Four experimental studies...
