Keywords: CEO attire formality
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
Journal of Product & Brand Management (2024) 33 (7): 914–928.
Published: 14 August 2024
...Xiaobing Xu; Wei Huang; Lanping Cheng; Haijiao Shi Purpose This study aims to investigate the influence of CEO attire formality on consumers’ perceptions of corporate image, drawing on first impression theory and spillover effect theory. Design/methodology/approach Four experimental studies...

or Create an Account

Close subscription notice
Close access options