Keywords: CEO image
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Journal Articles
Journal of Product & Brand Management (2024) 33 (7): 914–928.
Published: 14 August 2024
... on corporate image communication. Q1. How do consumers react to CEOs’ attire? Q2. Might the different dress styles (formal vs informal) affect consumers’ perceptions of CEO image and corporate image? Haijiao Shi can be contacted at: haijiao.shi@btbu.edu.cn 20 11...

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