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Keywords: CSR expectancy
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Journal Articles
Journal of Product & Brand Management (2023) 32 (1): 37–58.
Published: 15 July 2022
... in the early stage of COVID-19 would influence consumers’ advocacy intention according to their focus (i.e. targets of institutional CSR). The first study examined the moderating role of individuals’ CSR expectancy on the effects of companies’ CSR initiatives on consumers’ brand advocacy intention. The second...
