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Keywords: CSR perception
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Journal Articles
Journal of Product & Brand Management (2024) 33 (6): 654–667.
Published: 05 June 2024
.... Additionally, it explores how corporate social responsibility (CSR) perceptions mitigate the indirect effects of corporate hypocrisy. Design/methodology/approach Data were collected through an online survey conducted at two time points in the context of Korean retail banking companies. A total of 313...
