... of the new, and somewhat hedonistic, images that appeal specifically to this growing market. © Emerald Group Publishing Limited 2012 Canada Consumer behaviour Wines Labelling Brand personality Label design Millennials An executive summary for managers and executive readers can be found...

...Sungchul Choi; Moontae Kim Purpose The paper seeks to examine cross‐cultural differences in how consumers evaluate “scratch and save” (SAS) promotions (which are characterized by uncertainty of savings outcomes) between Canada and Korea, where the promotion tool is widely used but the countries...

... of the performance appraisal review, as well as to motivate improvement of performance, acceptance of results and satisfaction with the appraisal (Bernadin and Beatty, 1984; Cederblom, 1982). Product management Brands Pharmaceutical industry Canada Significant changes The area of product...