... and their own prototype package. The second part of the project involved the students as researchers. Each group administered a consumer survey to evaluate other millennials' opinions about wine package design, preferences, and brand personality. © Emerald Group Publishing Limited 2012 Canada...

...Sungchul Choi; Moontae Kim Purpose The paper seeks to examine cross‐cultural differences in how consumers evaluate “scratch and save” (SAS) promotions (which are characterized by uncertainty of savings outcomes) between Canada and Korea, where the promotion tool is widely used but the countries...

... of brands, which include internal team approaches, external team approaches, and individual approaches. Product management Brands Pharmaceutical industry Canada Significant changes © MCB UP Limited 1999 While these recommendations are of interest, they have not yet been...