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Journal Articles
Journal of Product & Brand Management (2021) 30 (7): 937–948.
Published: 31 August 2020
... 18 07 2020 21 07 2020 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Promotion Family business Category based Hybrid category Product evaluations In family firms, members of the family hold a majority ownership interest...
