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Keywords: Chatbot marketing efforts
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Journal Articles
Journal of Product & Brand Management (2022) 31 (2): 252–264.
Published: 03 June 2021
...Yang Cheng; Hua Jiang Purpose This study aims to explore the role of artificial intelligence (AI)-powered chatbot marketing efforts (CMEs) in the establishment of relationships between brands and their customers, extending the link between relationship marketing and online consumer behavioral...
