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Keywords: Chinese‐US consumers
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Journal Articles
Journal of Product & Brand Management (2012) 21 (5): 341–349.
Published: 17 August 2012
...) it sells, a differentiating factor among similar competing products in the marketplace as well as the bridge that connects customers and gains their goodwill, trust and loyalty (de Mooij, 2010). Foreign‐name branding Chinese‐US consumers Country of origin Consumer behaviour China United States...
