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Journal Articles
Getting customers downtown: the role of branding in achieving success for central business districts
Journal of Product & Brand Management (2006) 15 (1): 48–61.
Published: 01 January 2006
... allowing the identification of resources that lead to successful downtowns. Rodney C. Runyan can be contacted at: runyanrc@gwm/sc/edu © Emerald Group Publishing Limited 2006 Cities Brands Shopping centres Product positioning Small enterprises United States of America...
