... prompting the initiation of an online firestorm. Online firestorm Brand attack Prosocial behaviour Civic engagement Narcissism Brand misconduct Severity Proximity Outrage Moral inequity Closeness Brand misconduct appraisals Twitterstorm With the advent of social media, where...

...Brian J. Taillon; Steven M. Mueller; Christine M. Kowalczyk; Daniel N. Jones Purpose The purpose of this paper is to better understand the role of closeness and the relationships between social media influencers and their followers, and, more specifically, how social media influencers can...