... Narcissism Brand misconduct Severity Proximity Outrage Moral inequity Closeness Brand misconduct appraisals Twitterstorm Elena Delgado-Ballester can be contacted at: elenadel@um.es With the advent of social media, where information related to brands is accessed, shared, transformed...

...Brian J. Taillon; Steven M. Mueller; Christine M. Kowalczyk; Daniel N. Jones Purpose The purpose of this paper is to better understand the role of closeness and the relationships between social media influencers and their followers, and, more specifically, how social media influencers can...