... five years has been close to 10 percent, while the clothing sector, stimulated by this sustained gross domestic product (GDP) growth and rising income levels, has been thriving and prosperous, especially in sportswear (Asiamoney, 2006). Second, as Chinese lifestyles become busier, people...

... or a graduate degree. © MCB UP Limited 1999 Clothing Consumer behaviour Fashion Image Innovation Marketing strategy Fashion innovativeness The broad topic of self‐concept refers to the collection of attitudes that people hold toward themselves. Self‐concept includes self‐esteem...

... e_i i = 1 where: © MCB UP Limited 1998 Clothing Consumer marketing Country of origin Fashion Imports USA Most studies concerning consumers’ perceptions about domestic versus foreign apparel have found that American consumers prefer US made apparel to imports...

...”. In contrast to the 21 adjectives for which branded jeans evoke different responses from unbranded, these meanings appear to be inherent in “jeanness”. The detailed results are displayed in Table I . © MCB UP Limited 1998 Advertising Brands Clothing Consumer behaviour Fashion Monitoring...