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Keywords: Cognitive appraisal theory
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Journal Articles
Journal of Product & Brand Management (2025) 34 (3): 364–375.
Published: 06 November 2024
... the heterogeneous pathways and strengths of physical and social servicescapes influencing brand love for internet-famous restaurants, while highlighting the mediating role of perceived coolness and expanding the application scope of cognitive appraisal theory. Shuhao Li is the corresponding author and can...
