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Keywords: Cognitive priming
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Journal Articles
Journal of Product & Brand Management (2023) 32 (6): 789–798.
Published: 22 December 2022
... for the interaction between brand relationship norms and letter preferences. Originality/value To the best of the authors’ knowledge, this research is the first to explore the influence of letter height-to-width ratio in marketing. Letter shape Cuteness Brand relationship Cognitive priming Font...
