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Keywords: Collective label
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Journal Articles
Journal of Product & Brand Management (2011) 20 (5): 368–378.
Published: 23 August 2011
...Hans Martin Norberg; Natalia Maehle; Tor Korneliussen Purpose This paper seeks to examine the significance of various aspects of consumers' perception of a collective label as predictors for consumers' intention to buy the labelled item and willingness to pay for the label. Design/methodology...
