... role of shared environmental responsibility partly explains consumers’ commitment to act pro-environmentally. Research limitations/implications Sustainability officials and policymakers should consider the impact of pro-environmental interventions that encourage collective recycling between brands...

...Laurent Tournois; Chiara Rollero Purpose This study aims to investigate how residents’ perceptions of the image of their place of living influence their level of commitment toward it. The mediating role of human place bonds (place attachment and place identity) and the moderating effect...

...) and ultimately their relationship with the brand (perceived trust, commitment), leading to purchase intention for both familiar and unfamiliar brands. Design/methodology/approach Two separate studies were conducted for familiar and unfamiliar brands. Data for online surveys were collected from two US...

... corporate reputation (CBR) of fashion retailers to customer-perceived risk and two relational outcomes – trust and commitment. In addition, this study aims to test whether or not the hypothesized paths are equally strong for male and female shoppers. Design/methodology/approach Data for this study were...

... is used as a framework for examining key elements of successful relationships. Three important elements of relationships are discussed and recommendations are made to marketers in handling these aspects of a relationship. Additionally, scales to measure consumer trust and commitment are provided...