...Wondwesen Tafesse; Bronwyn P. Wood Purpose Drawing on insights from social influence theory, the MAIN model of digital media affordances and the literature on the attention economy, this study aims to investigate how social media influencers’ community and content strategy contribute to follower...

...David Bishop Consumers Brand Community Michael B.   Beverland . Building Brand Authenticity. 7 Habits of Iconic Brands . New York, NY : Palgrave Macmillan, a division of St Martin's Press   2009 . 219 pp. Hardback Edited by Geoffrey P. LantosStonehill College...