Update search
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
Filter
- All
- Title
- Author
- Author Affiliations
- Full Text
- Abstract
- Keyword
- DOI
- ISBN
- EISBN
- ISSN
- EISSN
- Issue
- Volume
- References
NARROW
Format
Journal
Type
Date
Availability
1-2 of 2
Keywords: Community engagement
Close
Follow your search
Access your saved searches in your account
Would you like to receive an alert when new items match your search?
Sort by
Journal Articles
Journal of Product & Brand Management (2025) 34 (5): 634–647.
Published: 23 April 2025
... communities can promote consumer engagement behavior and that community engagement has a positive effect on consumer brand engagement. Social capital partially mediates the relationship between the humorous community climate and community engagement. Information heterogeneity negatively and value...
Journal Articles
Journal of Product & Brand Management (2021) 30 (2): 335–350.
Published: 08 June 2020
... 2019 02 02 2020 23 03 2020 31 03 2020 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Brand communities Community engagement Brand attitude Red packet interaction Incentive Gamification Consumer-brand relationship Lifespan...
