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Keywords: Company information
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Journal Articles
Journal of Product & Brand Management (2023) 32 (1): 79–92.
Published: 28 June 2022
... a company’s products (Chernev and Blair, 2015). Furthermore, Biehal and Sheinin (2007) found, in the context of launching brand extensions, that company information was more diagnostic than product information in the evaluation of the new offerings. In the context of brand trust, Lau and Lee (1999) argued...
